Ad Formats

Advanced In-Banner

A fixed ad format that contains "pages" of information, forms or other content you would expect from a website. A great way to deliver more information to your user.

Catalog

These ad formats offer an innovative way to show many products in an out-of-banner richmedia ad. The metaphor to a physical catalog with pages being turned invokes a unique user-interaction resulting in a more effective ad.

Companion

This format relies on interaction between 2 large ads on the page. It is a great way to have an exclusive message on our sites.

Corner Peel

The metaphor to a real page being peeled open gives a unique tactile quality to the ad. Simply mouseover the animated corner to activate the animation.

Expandables

This rich media format contains one or more panels that 'expand' out from the ad, giving the advertiser a generous amount of real estate for their brand and message.

Flip Book

A multi-paged ad that allows the user to flip through "pages" of products. This ad is effective because it tracks both page turns and clicks on individual products.

Floater to Fixed

This popular format employs the use of animated sequences that appear briefly over the content and then lead the viewers eye to the fixed ad.

Full Page Takeover

This exciting format stops them in their tracks - literally.

Games

Flash-based games are a very effective advertising tool. They provide several ways to track interactions and keep the users eyes on the advertiser's brand.

Sliding Billboard

This format employs two ads that deliver a high-impact, premium placement on the major channels of Cox Newspapers web sites. The Billboard temporarily "pushes" content down to reveal a large ad format. The user has the option to expand and contract the ad using the smaller "reminder" pencil ad.

Sticky Notes

In this rich media format, a floating 'note' lands on the page with an offer that's hard to miss. The note then peels into a fixed advertisement that continues the message indefinitely.

Tearback

The use of clever animation makes this a very successful ad format. The ad "peels back" to reveal more information and bring attention to your message.

Reverse expandables

With Reverse Expandable panels, the expandable portion of the panel will pre-expand for one second, and then automatically retract. This format can include anything you would normally put on a web page (including additional information, dynamic data, video streaming, data collection, interactive games, and more).

Video

This formats employs the use of streaming video embedded into various ad formats. The user can control one or more video clips from within the ad.